We are currently living in the Age of the Customer. Never before in the history of business has customer feedback had the ability to travel as rapidly and be as far reaching as today. With the popularity of social media sites— Twitter , Facebook , YouTube , etc.—it is possible for a disgruntled customer to go viral on the internet and single-handedly have a significant impact on the reputation of a company. While this may be viewed as a negative by many companies, we at Rockton Software ( www.rocktonsoftware...(read more)
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