Education, Empowerment and Relationship: Keys to Happier Bank Customers with Microsoft Dynamics CRM

Due to increasing accountholder disgust with fee increases, wavering client loyalty, eroding customer or member confidence, increased regulation, and tightened margins, banks and credit unions really have no choice but to enhance their overall banking experience. This premise is shared by the findings from the 2012 U.S. Retail Banking Satisfaction Study from J.D. Power and Associates. In the study, over 50,000 retail banking customers were surveyed regarding their experiences with their retail bank...(read more)