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Using CRM to Establish Foreknowledge

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Microsoft Dynamics representative Seth Patton recently argued that the future of CRM demands “going beyond managing the existing customer relationship to managing the future customer relationship.” Today’s consumer knows so much about your business before they even meet you that it’s almost rude not to know something about them, at least if they are open enough to tell you something about themselves. Modern sales teams need more than knowledge, they need foreknowledge . By taking advantage...(read more)

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