Is Your Firm Ready to Add Integrated Marketing Management to Microsoft Dynamics CRM?

By Bridget McCrea, Contributing Writer Microsoft's 2012 acquisition of MarketingPilot has the potential to put a full spectrum of integrated marketing management (IMM) tools into the hands of Dynamics CRM customers this year. According to Microsoft, the provider's second quarter Gemini release will introduce the "Microsoft Dynamics Marketing" branding and will begin to integrate some of MarketingPilot's features into Dynamics CRM Online, including collaborative project and...(read more)