Customer relationship management projects are particularly difficult to successfully deliver. In fact, research into CRM project failures over the last 10 years have consistently found a failure rate between 30% and 70%. A quick scan of the proposals that we have delivered to new clients for CRM projects over the past twelve months shows that fully 59% of new clients who approach us are dealing with a need to administer CPR on their CRM implementation. This is true across all CRM products (we...(read more)![]()
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