Remember this old adage? If a customer has a good experience they’ll tell one person. If they have a bad experience, they’ll tell 10 .
Thanks to social media, that’s changed. Now if they have a bad experience, they may tweet it to hundreds, who could tweet it to thousands, who could tweet it to millions. (Especially if the original complaint comes with an entertaining video.)
By the time the problem gets escalated to your customer service team, it may be too late. In fact, some customers are...(read more)![]()
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