“The value of an idea lies in the using of it.”
Thomas A. Edison
I love this quote. Ideas abound, especially in this day and age with the speed of technology change, new communication mechanisms, etc. But there is one idea that warrants more consideration in the CRM (customer relationship management) strategy world – Activity Based Costing (the “ABC”).
Ideas about how to analyze your customer base are everywhere – where is the upside in selling more to existing customers, where...(read more)![]()
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