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The Two Reasons CRM Trials Fail

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As CRM consultants , we provide our clients with a lot of trials at xRM.com. Adopting new CRM applications entails risk. Understandably, many of our potential clients are reticent to invest in applications that they have not yet tried. CRM applications are complex, and evaluating their suitability during a limited trial is a daunting task. From a user’s perspective, the main purpose of a trial is to help the user evaluate an application’s effectiveness as a tool for his or her business. The unfortunate...(read more)

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