Last month we discussed the " Top 5 Strategies for Improving Sales Perfomance ." Today we're going to look at the other side of the coin: improving marketing effectiveness. The halfway point of the calendar year is a good time to review your current marketing strategies, activities and results, and to tune your approach for the second half of the year. The “summer slowdown” allows some time to look at your results and compare these metrics to your annual goals.
To ensure that you...(read more)![]()
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