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Why Integrate Dynamics CRM with BPM Tools?

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I came across this article a few days ago about integration between Dynamics CRM and Business Process Management (BPM) tools. As much as I believe there is a case to be made on integration between CRM and BPM tools, I felt like the examples/scenario presented in that article weren’t strong enough. For example, if we take the scenario were “ once a lead record has been created, it is assigned to the appropriate owner on the sales team, and that person can take the necessary steps to...(read more)

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