(Please visit the site to view this video) While new channels are driving marketing interest in new technologies, the much bigger pressure for marketers and senior marketing executives is in reducing costs, decreasing time to market, managing budgets better and measuring performance. With new mega trends like the Consumerization of IT, Mobile, Cloud, and Social, the Big Data available to marketers is growing exponentially. In fact, it is said that over 90% of all the data in the world has been created...(read more)![]()
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