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When Does It Make Sense to Consider Third-Party Email and Marketing with CRM?

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We are frequently asked by clients, especially small to mid-sized companies that are in a growth mode, when it makes sense to consider expanding beyond Out-of-the-Box (OOB) marketing built into Microsoft CRM and into third-party solutions. Our answer typically focuses on the following considerations: Email Send Volume : Is your monthly email send count getting into the thousands? This may sound like a lot to a small business, but if you have hundreds of unique contacts, email sends can add up...(read more)

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