Microsoft's CEO Steve Ballmer recently admitted the need for a "fundamental shift" in the way his company does business; one way they're implementing this strategy is through a multi-platform effort for their Xbox console line. But as Phil Harrison, VP of Interactive Entertainment Business, points out, "we're no longer just competing with the traditional companies, but our competitive landscape includes the likes of Google, the likes of Amazon, it obviously includes the...(read more)![]()
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