Social strategies and technologies continue to proliferate our everyday business and personal lives and have become a critical part of the Customer Relationship Management approach. CRM at its very core has always been about acquiring, retaining and growing customer relationships but ask yourself these 3 questions:
Is it enough anymore to know everything that YOUR COMPANY has done with a customer?
Even if you can easily see customer sales history, previous campaigns and customer service cases...(read more)![]()
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