In today’s era of customer engagement, brands are betting big on social media as a long term customer relationship management mechanism. Yet, many in the B2B space continue to stand on the sideline wondering how and why they should get involved – “but I’m not selling to regular customers,” they exclaim, “who’s going to be interested in tweets and Facebook posts about enterprise software solutions?” Perhaps true, but that doesn’t mean social media cannot be utilized effectively by B2B companies. Here...(read more)![]()
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