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Customer Effective Customer Highlighted in Forbes Article

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Yesterday, David Pennington of Microsoft had a feature article in Forbes entitled From Customer Management to Customer Engagement . In the article, Pennington discusses the new world of work, and what Microsoft envisions for the users of Dynamics CRM. “ We envision systems that are outcome-driven, focusing on results as much as data. Systems designed to help people actually accomplish the things they need to do. When we make this shift, we’re empowering our people to engage with customers—not...(read more)

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