Marketing and sales alignment is something every company strives to achieve. The effective collaboration between these two groups is critical for business growth, but sometimes relations between the two teams can be strained. It is easy for tensions to build with one side finger-pointing about not producing enough leads, and the other side not closing enough deals. While marketing and sales may have different worldviews, there is no reason the two groups cannot work harmoniously together and become...(read more)![]()
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